Is Google Ads (AdWords) right for my Tauranga based business?
Google Search Ads are very effective for many different industries and business types. If you have a product or service where your potential client does information gathering online, then Google Search Ads can be very effective. For example we could run an ad for people that are looking for a business that manages Google Ads. In that case if potential clients are Googling the keywords “Google AdWords Tauranga” we would be able to have our Google Search Ad displayed at the top of their search results. This is all well and good because our product or service is searchable. Some products may not have users searching for them which would mean there is less potential to generate traffic through Google Search Ads. Get in touch for Google AdWords Tauranga
What if people aren’t Googling terms related to my business, Will the Google AdWords Tauranga businesses are using compete with mine?
There are other ways to get in front of your potential customers, if the above is the case for you, then you will more than likely need to run some sort of an awareness campaign. This can be done through many platforms. Google offer their own Display Network. These are the ads you see next to news articles, on blogs, or even inside apps on your mobile device. Google Display Network reaches over 90% of all internet uses and utilises well over 2 million websites!
The Google Display Ads can be shown to users in many different locations in the Google Display Network. At a high level the main placements you can choose from are: Google Display Network, Gmail, In Apps/Play Store and many more places around the internet! We run some Google AdWords Tauranga business use to DOUBLE their online sales in one week.
There are also many other options when Google Search Ads aren’t the right fit, Social media, Email Marketing and many more tactics can help you, but thats for another page! If you aren’t sure if Google Ads are right for you flick us an email and we’ll help you out with anything to do with Google AdWords Tauranga!
For more info on what Pay Per Click or PPC is about click here (Wiki). It’s a simple rundown in layman’s terms.
How does the Google AdWords process work and what does Webbros offer?
We like to break this down into a few steps:
Market Research & Campaign Tracking
Before we do anything else, we will conduct the first stage of market research, looking at your target customer profiles for your business and pairing that with a comprehensive keyword research deliverable in order to confidently know which ads we will be delivering to which future customers. We will research by specific areas to ensure that we are building a thorough campaign strategy. We will also need to set up conversion pixels and goals through Google Analytics.
After our research is complete, we will spend time building out all your ad groups, ad types, ad sets and individual ads themselves. Different audiences will be grouped together based on similar characteristics so that each ad shown is as relevant as possible. This saves you money, improves your conversion rate, and gives you insight into which ads and audiences are performing the best.
We always recommend the use of copywriters to curate perfectly persuasive messages for each category you will be advertising, it won’t have to be done for every advert as we can reuse the messaging throughout different adgroups and ad segments to yet again maximize relevancy and clickthrough rates. We can organise this. Or alternatively if you think you know the correct language/tone of voice to use with your target audience it is more than fine to have yourself or one of your staff create the ad copy.
We will review your campaign performance in real time. Ads that are performing well for your high revenue items will see increases in their budget allocation, while poor performers will be reduced or even eliminated. Bid optimization will occur across all ad channels, audiences, and keywords.
Specific attention will be given to keyword performance throughout the campaign. Successful keywords for your firm’s campaign will be extensively researched to find even more long-tail variations, with attention given to shorthand and conversational search terms.
We will be watching this campaign all the way through, not just on the front end. We will be monitoring your Google Analytics website goals to find out which ads are driving the most leads for your store, and building an ongoing strategy around these winning campaigns.
We will take a high-level look at all campaign components. We will track visitor behavior at each stage of your product funnel and determine where the most optimization can occur. We will work towards the goal that the majority of leads entering the funnel are interested in your products and that they are converting into customers at a sustainable rate.